Johnnie Walker Blue Label 2015, a limited edition design, in selected worldwide travel retail outlets. The innovative design has been created to visually celebrate the whisky by allowing the consumer to see the liquid through the case.
Ideal for gifting, this rare collectible celebrates the art of blending, from the transparent outer casing, to the luxurious materials used in its construction, to its mirrored interior.
The limited edition bottle houses an intense and complex blend. Rich fruit and chocolatey malt tones come to the fore, before woody notes reveal themselves and evolve into aromatic spices. The signature Johnnie Walker smokiness delivers a lingering finish.
Jim Beveridge, master blender for Johnnie Walker, adds: “Johnnie Walker Blue Label is the pinnacle blend for Johnnie Walker, so every year we want to showcase its rarity in a fresh and pioneering way. This year’s route gives consumers a glimpse into the special liquid that lives within, with its outer beauty truly reflecting the rarity and complexity which this whisky holds. The availability of his limited edition design in travel retail means that its charm can be enjoyed all over the globe.”