This 2025 limited release honors the Year of the Horse, a symbol of strength, resilience, and freedom.
Chinese New Year (LNY) is the #1 gifting occasion within Chinese communities around the World. Spirits is one of the most bought gift items to present to Family, Friends & Business partners during LNY.
The 2025 Year of the Horse edition of Johnnie Walker Blue Label is the latest in the brand’s annual Lunar New Year collection. Crafted from rare malt and grain whiskies—only 1 in 10,000 casks make the cut—this elegant expression delivers the velvety depth and signature balance Blue Label is known for. For this release, Johnnie Walker partnered with fashion visionary Robert Wun, whose design celebrates the Horse’s spirit of strength, elegance, and forward momentum.
Johnnie Walker Blue Label Lunar New Year Limited Time Offer aims to recruit luxury lovers via our LNY platform focused on gifting with a progressive-driven partner story at its heart. We have partnered with Robert Wun, high fashion designer with global notoriety and mass cultural relevance. Our launch plan is bolder through a holistic launch plan that goes beyond the pack design and into the global fashion tentpoles. Chinese New Year (LNY) is the #1 gifting occasion within Chinese communities around the World. Spirits is one of the most bought gift items to present to Family, Friends & Business
Tasting Notes:
Nose: Dried fruit, honeycomb, roasted hazelnuts
Palate: Silky layers of dark chocolate, sherry richness, and sandalwood
Finish: Long, smooth, and smoky with warm spice and oak
What Makes It Special:
Part of the annual zodiac-inspired Lunar New Year series
Limited 2025 edition celebrating the Year of the Horse
Features custom artwork by designer Robert Wun
Uses only 1 in 10,000 casks deemed worthy of Blue Label quality
Highly collectible and gift-worthy release
46% ABV / 92 Proof
750 ML

